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Product details
File Size: 1508 KB
Print Length: 240 pages
Publisher: Harvard University Press (June 30, 2009)
Publication Date: June 30, 2009
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B002JCSHRU
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Amazon Best Sellers Rank:
#754,954 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Arrived on time and as described. Thank you!
Great book- relevant to any contemporary business.
Interesting book for school
I'm a senior at MIT about to go into Product Management. I found this book changed how I approached Product Management.A product manger's job is not about productivity, but instead it is about being a cocktail host; bringing people together to discuss and plan. These discussions might not lead to immediate ideas, but they ultimately lead to ideas in this long term way that is difficult to make happen on purpose. I see it all the time at MIT. You look around and find new ideas, but those ideas didn't come out of a concerted effort; rather, random 2AM conversations with the people living near you.I am very task/productivity oriented at MIT; but I will need to break out of that model to be a good product manager.
I work in a business that struggles to be innovative. There's many very smart people who are superb problem solvers. This book explains why a problem solving mindset may actually interfere with listening to customers and stimulating new ideas.By thinking "who else should I invite into this conversation who might have another perspective," and "how can I get these people together and stimulate a deep conversation," I've begun to see another way to work with my colleagues that may help our organization push the envelope more. The authors offered very specific examples of these kinds of interpretative conversations.This book has good case studies about garment industry, cell phone industry and biotech. Their economic argument pushing for more public spaces where interpretative conversations can occur was of less interest and I thought weaker than their company examples.
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